Privacy Policy
1. Introduction & Scope
Every Child Valued (“ECV,” “we,” “our,” “us”) respects your privacy and is committed to protecting personal information collected in connection with our programs, website, digital tools, and related services (“Services”). This Privacy Policy describes:
What types of information ECV collects
How ECV uses, discloses, stores, and protects that information
Parents’ and users’ choices and rights
How this policy is updated
This policy applies whether you are a participant, parent/guardian, volunteer, employee, donor, or visitor to our website(s). By participating in our programs, registering, submitting information, or using our Services, you consent to the practices described here, subject to applicable law.
Given that many of our users are minors, we take special care with handling children’s data (especially under age 13). While ECV is a nonprofit organization and may not always be strictly subject to all provisions of COPPA (Children’s Online Privacy Protection Act), we adopt many of its best practices in the interest of transparency, safety, and trust.
If you do not agree with this policy, please do not provide personal information or use the relevant Services.
2. Information We Collect
We collect information in various ways depending on the Services and your role (participant, parent, volunteer, donor, etc.). Broadly, this includes:
a. Information You Provide Directly
Registration and enrollment forms: name, date of birth, grade, address, email, phone number, emergency contacts, medical or health information (allergies, medications, relevant diagnoses), behavioral or accommodation information.
Parent/guardian contact, relationship, and consent forms.
Program surveys, assessments, evaluations, and feedback.
Media/media releases (photos, video, audio) when permitted.
Volunteer, donor, or employment applications.
Communications (e.g. email correspondence, help requests, forms responses).
b. Automatically Collected / Technical Information
Log data (e.g. IP address, browser type, operating system, page views, time stamps, referring URLs).
Analytics / usage metrics (e.g. how users navigate, pages visited) — typically via cookies or similar technologies.
Device and connection information (e.g. device type, operating system version).
c. Third-Party or Partner Information
From school, community, or partner organizations (e.g. academic records, attendance, progress, testing data) when shared with us under agreements.
From service providers we contract (e.g. platform providers, data processors) to support operations.
3. Use of the Information
We use the information we collect for purposes including but not limited to:
Program administration, scheduling, enrollment, and coordination
Health, safety, and emergency response
Communication (notifications, reminders, updates)
Assessment, evaluation, and continuous improvement
Reporting to funders, compliance with grant or regulatory requirements
Volunteer or staff oversight and management
Web analytics, usage optimization, content improvement
Promotional, marketing, or awareness materials (with consent, see “Media & Publicity” below)
Compliance with legal obligations and protection of legal rights
We will limit collection, use, and disclosure of children’s data to what is reasonably necessary for these purposes.
4. Sharing and Disclosure
We do not sell personal information. We may share data under certain limited circumstances:
With service providers who help us operate our programs or Services (e.g. data hosting, analytics, communications) under confidentiality agreements.
With school or community partners, when participants’ data is relevant to joint programming or educational needs (under data-sharing or memoranda of understanding).
For legal or safety reasons, where required by law, subpoena, court order, or to prevent harm (e.g. mandatory reporting of child abuse).
In aggregated or de-identified form (that cannot reasonably identify individuals) for reports, research, or presentations.
With consent: if you allow (e.g. media release), we may share photos, videos, or testimonials in public or promotional materials.
Whenever we disclose data to third parties, we will require that they maintain appropriate technical, administrative, and organizational safeguards.
5. Parental / Guardian Rights
Because many participants are minors, parents/guardians have important rights and controls over their children’s information:
Access & Review: request to review the personal information we have collected.
Correction or Deletion: ask to correct inaccuracies or request deletion of non-essential data (subject to retaining necessary records).
Limit Further Use: request that we cease further collection, use, or disclosure of a child’s data (subject to legal or programmatic constraints).
Consent Withdrawal: revoke previously granted consents (e.g. for media use) moving forward.
Refuse Participation: In certain online or digital aspects, parents may opt their child out or decline to consent, which may limit access to certain services.
To exercise any of these rights, please contact us (see “Contact Us” below). We may require verification of identity and of parental/guardian status.
6. Cookies, Tracking & Similar Technologies
We may use cookies, web beacons, local storage, or similar tools to collect technical and usage information. These help us:
Understand how visitors use our website or digital platforms
Optimize functionality and user experience
Provide basic site operations (e.g. tracking sessions)
You may disable or block cookies via your browser settings, but doing so might limit or impair certain features of our site or online services.
We do not use persistent tracking or behavioral advertising oriented to children under 13.
7. Data Retention & Deletion
We retain personal information only for as long as necessary to fulfill the purposes described above, comply with legal obligations, resolve disputes, enforce agreements, or as otherwise permitted by law.
For children’s data, we apply stricter retention protocols: once data is no longer needed, we securely delete or anonymize it.
We regularly review data holdings and purge or archive data no longer needed.
8. Security
We implement reasonable administrative, technical, and physical safeguards designed to protect against unauthorized access, loss, misuse, alteration, or disclosure of personal information. These may include:
Access controls and role-based permissions
Encryption for data in transit and at rest (where feasible)
Secure backups
Ongoing risk assessments, monitoring, and audits
Staff and volunteer training on privacy and data security
However, no system is perfectly secure. We cannot guarantee absolute protection against unauthorized intrusion or data breach. In the event of a security incident, we will notify affected individuals as required by applicable law.
9. Third-Party Links & Embedded Content
Our website or Services may include links to third-party websites, embed content (e.g. videos, maps, external tools), or use third-party services (e.g. analytics, social media plugins). This Privacy Policy does not apply to those external sites or services; they have their own practices, and we encourage you to read their privacy policies.
We do not intentionally embed third-party tools that collect personal data from children under 13 unless we have verified their privacy safeguards.
10. Virtual / Online Program Considerations
When part of our Programs is delivered online (virtual classes, remote tutoring, digital modules):
Parents/guardians may be required to supervise or monitor minors participating remotely.
Participants must follow guidelines on appropriate use, safety, and online conduct.
We aim to limit online data collection to what is reasonably necessary (e.g. attendance logs, basic engagement metrics) and avoid collection of sensitive information.
If third-party platforms are used, participants’ use is subject to those platforms’ policies (you should review their terms and privacy).
In virtual sessions, recording may occur with prior consent; otherwise, sessions are not recorded or shared externally without notice.
11. Updates & Modifications
We may update this Privacy Policy periodically (for example, to reflect new practices, laws, or technology). We will post the revised date at the top of this policy and, where practicable, notify participants or users (e.g. via email or in-app notice) of material changes.
Your continued use of our Services after such changes constitutes your acceptance of the revised policy.
12. Children Under 13 / COPPA Awareness
While ECV is a nonprofit and may not always qualify as a “commercial operator,” many of our users are children, so we voluntarily adopt several COPPA-style practices to enhance transparency and safety. COPPA requires that operators:
Provide clear notice of information collection practices for children under 13
Obtain verifiable parental consent before collecting, using, or disclosing children’s personal information (when applicable)
Give parents the right to access, correct, delete their child’s data
Limit collection to what is reasonably necessary
Maintain confidentiality, security, and data integrity safeguards
If at any time we determine that a Service is “directed to children” under COPPA or that we have actual knowledge of collecting data from children under 13, we will follow applicable procedural and consent obligations.
13. Contact Us
If you have questions, complaints, or wish to exercise your privacy rights (access, correction, deletion, withdrawal), please contact:
Every Child Valued
175 Johnson Avenue
Lawrenceville, NJ 08648
Phone: 609-883-0300
We will respond to requests consistent with applicable legal timelines and may require verification of identity.
14. Legal & Other Terms
This Privacy Policy is incorporated by reference into any registration, participation, or program agreement you sign. If any part of this policy is found invalid or unenforceable, the remainder shall remain in effect.
In the event of conflict between this Privacy Policy and local legal requirements, the stricter standard will apply with respect to minors’ data.